Basno Privacy Policy

This Privacy Policy describes the policies and procedures of Basno, Inc. (“Basno”, “we” or “us”) on the collection, use and disclosure of your information on the (the “Site”) and the services, applications, and other features or functionality available on or through the Basno website (collectively, the “Service”). Basno receives information about you from various sources, including through your user account/profile with Basno, your use of the Service, and from various third party websites and other services. When you use any of the Service, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy.

What Does This Privacy Policy Cover?

This Privacy Policy covers Basno’s treatment of personally identifiable information (“Personal Information”) that Basno gathers when you are accessing the Service. This Privacy Policy also covers Basno’s treatment of any Personal Information that Basno’s business partners share with Basno or Basno shares with its business partners.

This Privacy Policy does not apply to the practices of third parties that Basno does not own or control, including but not limited to any other sites, services and applications, including Facebook, LinkedIn, Google and Twitter (“Third Party Services”) that you elect to access through the Service, or to individuals that Basno does not employ or manage. While we attempt to provide access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Services. We encourage you to carefully review the privacy policies of any Third Party Services you access.

What Personal Information Does Basno Collect?

The information we gather from users enables us to personalize and improve our services and to allow our users to register for the Service so that they can have a profile to use the Service. In connection with certain aspects of the Service, we may request and display some personal information to other users and visitors of the Service, which allows users to identify each other. We collect the following types of information from our users. Sign-In Information Collected:When you register for the Service or sign in using a Third Party Service, you will provide Personal Information, such as your name, username, password, age, and email address. You acknowledge that this information is personal to you, and by creating an account on Basno, you allow others, including Basno, to identify you. We may use your contact information to send you information about our Services or to market to you. You may unsubscribe from certain of these messages through instructions on the Site, but certain communications, such as invitations from Badge issuers and important information regarding the Service are not subject to unsubscription. To the extent you provide Basno with personal information, you are not anonymous to us. When you access the Service through a Third Party Service, such as Facebook Connect, then Basno may receive additional information about you through that Third Party Service. In each case, we will collect and record the information you have provided. We also may be able to collect other information about you (such as gender, age, education, occupation, hobbies, interests, relationship status, zip code, etc.) from Third Party Services (like Facebook Connect) (in accordance with the terms of use of those Third Party Services), which would then also be covered by this Privacy Policy. Additional Information: You may provide us with additional information to make public, such as your location or a profile picture. You may customize your account by providing additional information such as cell phone number, permitting geotagging, or allowing the Service to access information from your contact list. If you send us an email or other message, we may keep your message, email address and contact information to respond to your request. Providing any of this additional information is purely optional. Information Collected From Third Parties: You may choose to create a data feed to/from other accounts or services that you maintain through Third Party Services, such as Facebook, LinkedIn, Google or Twitter. If you elect to link to such Third Party Services, we may collect information related to your use of that Third Party Service, such as access tokens made available by that Third Party Service, and other information that is provided to us from that Third Party Service. Third Party Services may have the ability to restrict the information that is provided to us. Information You Elect to Make Public: The Service and Third Party Services accessed through the Service are primarily designed to assist you in sharing information with the world. Most of the information that you provide to us is information that you are asking us to make public. For example, all users who claim a particular Badge can view others who have also claimed that Badge. This also includes information that you desire to post to Third Party Services, such as sharing Badges through Twitter and Facebook. Depending on your privacy settings on such Third Party Services, this information may be provided to the public at large or only to those that you have permitted to access such information through the applicable Third Party Services. Any information that you publicly transmit may be instantly and broadly disseminated. Financial Information We do not currently collect financial information, such as your payment method (e.g., valid credit card number, type, expiration date or other financial information) when you purchase a Badge. Rather, this information is collected and stored by our third party payment processing company (the “Payment Processor”), and use and storage of that information is governed by the Payment Processor’s applicable terms of service and privacy policy.
Notwithstanding the above, we may from time to time request and receive some of your financial information from our Payment Processor for the purposes of completing transactions you have initiated through the Service, protecting against or identify possible fraudulent transactions, and otherwise as needed to manage our business. Third Party Services: As mentioned above, Basno allows you to register for the Service through Third Party Services and to access your accounts with Third Party Services through the Service. Any information that you elect to distribute through any of these services by using the Service is instantly provided to such Third Party Services and after leaving the Basno servers becomes accessible by such Third Party Services. Therefore, in addition to reviewing this Privacy Policy, you should also review the privacy policies of the Third Party Services that you access through the Service. You should review the Terms of Service and Privacy Policies of any Third Party Service providers, which presently include (but may not be limited to), Facebook, Twitter, Google and LinkedIn. Personal Information Collected Automatically:
  • We receive and store certain types of information whenever you interact with our Service or services. Basno automatically receives and records information on our server logs from your browser including your IP address, cookie information, and the page you requested.
  • Generally, our service automatically collects usage information, such as the numbers and frequency of visitors to our site and its components, similar to TV ratings that indicate how many people watched a particular show. Basno may use this data in aggregate form, that is, as a statistical measure, but not in a manner that would identify you personally. This type of aggregate data enables us to figure out how often customers use parts of the Service or services so that we can make the Service appealing to as many users as possible, and improve those services. As part of this use of information, we may provide aggregate information, not information about you personally, to our partners about how our customers, collectively, use the Site. We share this type of statistical data so that our partners also understand how often people use their services and our Service, so that they, too, may provide you with an optimal online experience.
Email Communications:We may receive a confirmation when you open an email from us if your computer supports this type of program. We use this confirmation to help us make emails more interesting and helpful and improve our service. If you do not want to receive email or other mail from us, please indicate your preference during the registration process, by making a modification on your account settings page. What About Cookies?
  • Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your browser to enable our systems to recognize your browser and tell us how and when pages in our site are visited and by how many people. Basno cookies do not collect Personal Information, and we do not combine the general information collected through cookies with other Personal Information to tell us who you are or what your screen name or email address is.
  • Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. We strongly recommend that you leave the cookies activated, however, because cookies enable you to take advantage of some of the Service’s most attractive features.
  • Ads appearing on the Service may be delivered to users by our advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Basno and does not cover the use of cookies by any advertisers.

Sharing of Your Personal Information Using the Service

The Service is designed to help you share information. This not only includes the information that you provide directly to Basno, but also information that you broadcast to Third Party Services using the Service. You can control your information through your privacy settings accessible through the ‘settings’ tab once you’re logged into the Service.

Please remember that if you choose to provide personal information using certain features of the Service, then that information is governed by the privacy settings of those particular features and, unless selected otherwise, may be available to the wider Basno community or may be published on the Basno website, which is subject to indexing by third party search engines. Individuals reading this information may use or disclose it to other individuals or entities without our control and without your knowledge. Therefore, we urge you to think carefully about including any specific information you may deem private in user-inputted content that you create in the Service.

As discussed above, the Service allows you to connect with certain Third Party Services (e.g., Twitter, Facebook and other similar services). When you broadcast information to such Third Party Services, such information is no longer under the control of Basno and is subject to the terms of use and privacy policies of such third parties.

Will Basno Share Any of the Information It Receives?

Personal Information about our users is an integral part of our business. We neither rent nor sell your Personal Information to anyone. We may share your Personal Information only as described below.
  • In General: We do not use your Personal Information without your consent. We may use anonymous data to provide third parties with statistics that might be relevant to the marketing and sale of their goods and services.
  • Information from Badge Issuers: We may receive information about you (such as email address, Badge entitlement and other information) from Badge issuers. We will use that information solely to invite you to claim a Badge and to verify your entitlement to the Badge.
  • Claiming of Badges: We will share with issuers of Badges that you have claimed their Badge. Please refer to the issuer’s privacy practices to determine how they will use that information.
  • Non-Private or Non-Personal Information: For clarity, we may share or disclose your non-private, aggregated or otherwise non-personal information, with service providers, and other persons with whom we conduct business. Conversely, these service providers and other persons may share with us non-private, aggregated or otherwise non-personal information about you that they have independently developed or acquired.
  • Advertisers: We do not share your Personal Information with advertisers without your consent. We allow advertisers to choose the characteristics of users who will see their advertisements and we may use any of the non-personally identifiable attributes we have collected (including information you may have decided not to show to other users, such as your age or other sensitive personal information or preferences) to select the appropriate audience for those advertisements.
  • Affiliated Businesses We Do Not Control: In certain situations, business with whom Basno becomes affiliated may sell items or provide promotions to you through the Service. In other situations, Basno may provide services, or sell products jointly with affiliated businesses. You can easily recognize when an affiliated business is associated with your transaction, and we will share your Personal Information that is related to such transactions with that affiliated business, if you have agreed to be solicited by marketing partners during the registration process.
  • Agents: We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. Unless we tell you differently, Basno’s agents do not have any right to use Personal Information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of Personal Information for the above purposes.
  • User Profiles: User profile information including user name, Twitter account name, Facebook account name, and other information you enter may be displayed to other users to facilitate user interaction within the Service.
  • Promotional Offers: We may send you offers on behalf of other businesses. However, when we do so, we do not give the other business your name and address. If you do not wish to receive these offers, please email us at
  • Business Transfers: In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that is transferred. Moreover, if Basno, or substantially all of its assets were acquired, or in the unlikely event that Basno goes out of business or enters bankruptcy, customer information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Basno may continue to use your Personal Information as set forth in this policy.
  • Protection of Basno and Others: We may release Personal Information when we believe in good faith that release is necessary to comply with that law; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Basno, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
  • With Your Consent: Except as set forth above, you will be notified when your Personal Information may be shared with third parties, and will be able to prevent the sharing of this information.

Is Personal Information About Me Secure?

Your Basno account Personal Information is protected by a password for your privacy and security. You need to prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account.

Basno endeavors to protect user information to ensure that user account information is kept private, however, Basno cannot guarantee the security of user account information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

The Service may contain links to other websites. Basno is not responsible for the privacy policies and/or practices on other websites. When linking to another website you should read the privacy policy stated on that website. This Privacy Policy only governs information collected on the Service.

What Personal Information can I access?

You can change or access your Personal Information directly through the Service or for information maintained by Third Party Services, through that Third Party Service, such as Facebook Connect.

Deleting Your Account

If you terminate your account, your profile, including any Badges, will be removed from the Site and deleted from Basno’s servers. Because of the way we maintain Basno, such deletion may not be immediate, and residual copies of your profile information or posts may remain on backup media. Even after your account is terminated, Basno may retain and use certain data contributed by you and certain demographic data about you, indefinitely.

What Choices Do I Have?

  • You can use many of the features of the Service without registering, thereby limiting the type of information that we collect.
  • As stated previously, you can always opt not to disclose information to us, even though it may be needed to take advantage of certain Basno features.
  • In certain circumstances, you are able to add or update certain information on pages as described in the “What Personal Information Can I Access” section above. When you update information, however, we may maintain a copy of the unrevised information in our records.
  • You delete your account via your account settings page. Please note that Basno will need to verify that you have the authority to delete the account, and some information may remain in our records after deletion of your account.
  • If you do not wish to receive email or other mail from us, please indicate your preference during the registration process, by making a modification on your account settings page. Please note that if you do not want to receive legal notices from us, such as this Privacy Policy, those legal notices will still govern your use of the Service, and you are responsible for reviewing such legal notices for changes.

Changes to this Privacy Policy

Basno may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes in the way we use Personal Information, we will notify you by posting an announcement on our Service or sending you an email. Users are bound by any changes to the Privacy Policy when he or she uses the Service after such changes have been first posted.

Questions or Concerns If you have any questions or concerns regarding privacy using the Service, please send us a detailed message to: We will make every effort to resolve your concerns. Effective Date: September 16, 2011